How to Maximize the Value and Effectiveness of your Promotional Products

  • Jun 1, 2019

Before you run out and order a thousand novelty stress balls with the logo for your new tech venture that combines Uber and Tinder into a dating service that will pick you up, take a second, or maybe a minute, or maybe a day, to assess the best way to maximize your effectiveness when it comes to branded and promotional products. Here are a few tips that will make sure you’re spending your money in the right place, and it’s all about Who, What, When, Why, and How:


It’s essential to think about the person you want buying your product or service – not just the ones who buy it now, but the ones who will be buying it in the future. What do they like? What do they do on a daily basis? What product will they appreciate and use regularly? Find a product that appeals to your potential customer. (This doesn’t mean that you should only give it out to those specific people – share products with your employees, office workers who work for your potential clients, current customers – get the message out there, but just keep your ultimate goal in mind of appealing to the person who makes the decisions).


How much of your message do you need to get across to sell your product or service? Is your logo compelling and unique enough that it will attract attention? Or do you need the space to put a blurb about what you do in order to truly hammer home the point? Keeping these considerations in mind can help you choose between a product that gets a lot of use but is more logo/name based, like a pen, or one that may get less use but has a lot of real estate available for content, like an umbrella or towel.


Do you have a season? Is there a time of year when sales pick up, or when it makes the most sense that clients come to you for your particular expertise? Choose a product that is useful for that time of year – if you provide a pool cleaning service, and most of your clients come to you in the spring and summer, you probably don’t want to put all of your swag money into winter hats. Keep the timing in mind as well – order your promotional products with plenty of lead time so you can start marketing well before your season picks up.


Quite simply, why are you handing out swag? Do you want to drum up more business? Keep your current clients happy and loyal? Promote a special event or product release? Notify everyone of a name change? There are many reasons to order promotional products, and it’s important to pick the right product for the right reason.


This is the easiest part. How do you get the swag that will maximize your message, make your spending more effective, and provide you with the best results possible? You order from us. Here at, we can customize the order so that it’s the best for your needs, and when you call, you’ll be able to talk to real marketing experts with decades of experience in the industry. So, don’t hesitate. Call today!